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We help businesses get the maximum out of each step of their marketing funnel, so they can increase revenue, improve brand visibility and loyalty, and grow their customer base.

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Use TSC expertise to grow your business with growth marketing!

Beauty, Retail

Cosmetic Chef

A Beautiful Brand with a Broken Checkout

Cosmetic Chef had the perfect recipe:

  • Handmade skincare that actually works
  • A fun, relatable tone
  • And packaging pretty enough to frame

But here’s the bitter truth:

The product was moving slower than a moisturizer on a rainy day.

What went wrong?

  • The website was more confusing than a makeup tutorial with no sound
  • Cart abandonment was sky-high
  • Customers were sliding into DMs to place orders — yes, in 2025
  • And don’t get us started on the “3-step” checkout that felt like a PhD application

Cosmetic Chef wasn’t short on fans.

They were short on functionality.

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  • Project Title

    From Add to Cart to Add to Life

  • Client

    Cosmetic Chef

  • Year

    ~ 2019

The TSC Approach:

We didn’t bring magic. We brought metrics, movement, and a makeover mindset.

Our diagnosis?

The e-commerce platform was not serving the customer journey — it was sabotaging it.

Step 1: Clean Up the Digital Kitchen

We started by cleaning out the digital pantry:

  • Rebuilt the site UI/UX with one goal: Shop fast, smile faster
  • Simplified product pages: No more 1,000-word descriptions on lip balm
  • Added “Shop by Skin Concern” – because customers don’t browse by ingredient names, they browse by “Help, I’m breaking out!”
  • Optimized speed and checkout: From 5 clicks to 2. Boom.

We turned cosmetic scrolling into cosmetic selling:

  • Built automated email flows for welcome, cart recovery, and post-purchase pampering
  • Set up retargeting ads that didn’t feel creepy — just helpful (“Still thinking about that Vitamin C serum? So are we.”)
  • Launched a referral system with discount codes that customers actually used
  • Installed in-app quizzes to match users with products – skincare matchmaking, but fun

We trained Cosmetic Chef’s team to:

  • Understand analytics beyond “likes”
  • Plan content that sells and builds community
  • Use customer reviews as conversion fuel
  • And most importantly: never underestimate the power of a free sample

The Results

  • +72% increase in completed purchases within 60 days
  • Abandoned carts dropped by 46%
  • +60% return customer rate from loyalty-driven post-purchase emails
  • Checkout speed doubled, bounce rate halved
  • DMs stopped being the order channel and returned to what they’re meant for: compliments

Conclusion

Cosmetic Chef already had the perfect product. They just needed a kitchen upgrade.

With TSC, they didn’t just get better e-commerce — They got a seamless, beautiful, and high-converting experience that customers love to repeat.

Because in online sales, pretty isn’t enough — performance is the real glow-up.

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