Consumer product

Digital transformation is now an urgent priority for consumer products brands. TSC’s consultants begin with a deep understanding of your business to identify key use cases and build digital capabilities that drive consumer-focused innovation.

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Our Approach to Consumer product

Customer Insights

From the food industry to consumer durable goods, managing a portfolio of products requires new methods of acting on customer insights. To guide brand investment and redraw segmentations, our Demand Centric Growth approach maps what is driving consumers' choices in each category or niche so you can build advantaged positions with strong growth potential.

Digital Marketing

Achieving digital marketing maturity is an industry-wide challenge for the consumer products industry. We help CPG companies integrate digital tools, collaborate with agencies and martech providers, and blend new talent with current staff and external creatives to drive results.

Supply Chain Management

The CPG industry was once dominated by companies that owned their value chain, but now winners are positioned to tap into a broad ecosystem of external partners. To help CPG companies make this fundamental shift to an external orientation, we start with a clean sheet to determine the functions that partners can do as well or better, and which functions are critical to keep in-house.

Personalization

To reach your consumers, you need to know where they’re looking, how they purchase—and even precisely when they’re ready to buy. Using 360˚ consumer profiles, enhanced by AI systems, and retail partnerships, we can help you create “segment of one” targeting, tailored to specific channels and capable of being scaled up to capture massive market share.

Pricing and Net Revenue Management

Pricing optimizations drive significant impact for CPG companies. We help you fund your own EBIT improvement through brand portfolio pricing, trade terms management, and dynamic pricing that answers the demands of shoppers and ecosystem supply chains alike.

Climate Change and Sustainability

There’s a significant opportunity to make sustainability a source of competitive advantage across the value chain. We help CPG companies rewire decision making to embed sustainability as a core corporate value, linking it to shareholder return.

Our Capabilities

Driving your brand identity beyond possible

We deliver the growth marketing solutions you need at every stage of the funnel, ensuring your customers have a perfect user experience on their way to a target action.

Marketing and Sales

The best marketing and sales organizations orient around the customer—and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences.

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